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Want to master marketing fundamentals? Want to grow your business? Is your business is giving worth value?
Let’s listen about a real fact. Ram Babu had a big
business in grocery selling. He got a lot of profits from that business. He was
a very good businessman. His business running well.
One day Ram Babu and his wife had ready to go for
Brindaban and when they return back to home Ram Babu became seriously ill. He
got treatment for a long time for one year.
That time his business is in his son’s hands. He
maintains the business with some knowledge. But the business was on down and
give loss. He did not understand how to continue.
After cure, Ram Babu came and manage the business again
and he gives the previous in some days.
What is the difference between Ram Babu and his son? Why
his son can’t maintain the business in success? We are here discuss that matter
if the known these some strategies then possible business maintains the same or
grows and profit more.
What are the things, we must know about business? There
are many things to focus on in business to grow those areas like Ram babu or
start-ups.
1. Fundamentals
of Marketing
2. Mindset,
understand the market, and set a target smartly.
3. Master in
Marketing
4. Global
Economics and Marketing
5. Communication
Skills
6. Niche
Selection
7. Digital
Marketing Vs Traditional Marketing
8. Personal
Branding: Mass Trust Blue Print
9. Integrated
Digital Marketing
10. CATT
Marketing Funnel
FUNDAMENTALS OF MARKETING
One must know the basic fundamentals of Marketing by
which we can know the 360o about marketing and take necessary action. And we
can grow our market share and earn more.
KEEP MINDSET, UNDERSTAND THE MARKET AND FIX THE TARGET
To do business we must first make our fixed mindset to
grow business and proper planning. Ex. I plan to do business and this mindset
gives me the energy to achieve my goal.
It is also important to understand the market. What does
the market need?
What problem can my product solve the problem?
How do the products sell?
How to market?
These are some factors we should focus on to know the
market. The product must be the main focus of any businessman. If the product
is good it sells itself. Once people use it, they search for it. And they sell
our product.
And we must know
Who is our customer?
What is his/ her buying power?
And how to reach our customers?
These are some points where we must focus.
We should go through a plan we should fix our target for a certain period to achieve it. Suppose we target to achieve 1 crore in 5 years. We can achieve it with some techniques or easy ways.
MASTER IN MARKETING
In word of mouth if we know the marketing well we can
sell anything at any price.
Marketing plays a serious role in establishing a brand
and expanding the business. It is an important skill that's required by every
small or big business. It is the skill that helps businesses to build the better.
Studying marketing will assist you to develop creatively also as an analytic
mindset. It is the most demanding job in the business. Without marketing, a
business can't grow. For any business, marketing is very important. Good skills
in marketing can help your business grow better and make your business grow
faster bigger.
Marketing education features a long time period because
it's rooted in human psychology and understanding marketing.
INDIAN AND GLOBAL ECONOMICS AND MARKETING
When taking an action for our business our eyes must
focus on Indian Economics. And also Global Economics and Marketing process. We
should take motivation or learn from there.
COMMUNICATION SKILLS
Good communication doesn’t mean sophisticated English. It
must be easily understandable.
Write as you talk. Join a conversation in people’s minds.
Understand your target audience very well.
NICHE SELECTION
For business, it is very important to select your niche.
For new businesses, Niche can be very important. It will grow your business and
give your business away.
Taking a Niche as a low competition in the market,
unique, the segment of the market.
If you are a big player in a market and have the quality/
talent to control the market through advertising and promotion, a niche is not
so important. If you are competing with big businesses/ big brands, a unique
niche may be the only way for you to make a reasonable profit.
Sell to a targeted people in the market, in a certain
people in the market, that can give you your aim your target.
"Jump in competition market, where is competition,
there are our customers. We can sell more."
Digital Deepak
11. DIGITAL MARKETING VS TRADITIONAL MARKETING
Marketing is the base but it is time for Digital Platforms. Peoples are on Digital platforms. So we have a boost for the market through Digital way.
Traditional marketing costs a lot. Many companies spend a lot on traditional marketing. I do not say spend in traditional marketing.
Try digital marketing it is effective, spends a very low
than traditional marketing. It saves time. It gives us our product's interested
customer.
12. Personal Branding: Mass Trust Blue Print
People search for information. Which can be more valuable then a company.
Companies have many competitors. If they do a few mistakes, people can't bear it. But in Personal Branding people understands the real truth everyone makes mistakes, but not repeated. There might be other companies or people who have your products and they do marketing like you.
Thanks to the internet, technology, knowledge-sharing
platforms from where an individual can learn & build their own personal
brand.
13. Integrated Digital Marketing
Traditionally, definitions of integrated marketing
specialize in integrated marketing communications, but we believe these are not
any longer fit purpose since they imply an old media mindset of campaigns with
broadcasting and pushing communications that are not interactive. Digital media
and therefore the web have brought us the chance to share via social media
(including UGC, user-generated content) and make immersive experiences on
websites and in mobile apps. We can also personalize across ads, websites, and
email through techniques like re-targeting and website personalization.
14. CATT Marketing Funnel
• [C] Content: Create useful content that can attract
people from your niche. Your blog posts, niche videos, lead magnets, live
webinars, etc.
• [A] Attention: You must drive attention (traffic) to
your content using SEO, Social Media Paid Ads, and Referrals.
• [T] Trust: You can build trust with your audience with
tripwires, marketing automation, and retargeting.
• [T] Transaction: Keep in contact with your customer. Transat your product or service with them. And then convert your leads into customers with a natural sales Method.
